According to data released by eMarketer in 2019, 48.2% of baby boomers, 77.5% of generation X, and 90.4% of millennials delight in using various social networking platforms. With such a significant number of users, social networking tools cannot afford to disappoint, meaning that they need to offer the best experiences. To do that, they must possess some fantastic and useful features. These include the following.
Social networking platforms are used for various things, including learning, meeting new people, and networking professionally. Users hoping to make the most out of them need to stand out, which is only possible through customization. An excellent social networking platform enables people to customize their profiles using pictures, texts, and videos.
The best social networking platforms must have maximum connectivity through the availability of different navigation features. Users should comfortably log in, send messages, upload posts and follow each other. This is the easiest way to connect people and ensure that the platforms serve their purpose.
All social networking platforms must offer their users security, mostly because they promote user interaction. Without it, an individual’s personal information might fall into the wrong hands, costing them a lot of problems. Safety goes hand in hand with privacy. A great platform should also provide features that enable users to determine who views their posts or personal data. Blocking other people must be allowed and easy.
For maximum efficiency, a fantastic social networking platform should be easy to integrate with others. This enables users to increase their popularity, share their content, interact with each other, and grow their brands. It’s even better when a social media tool allows users to invite others to contact them via personal messaging platforms such as WhatsApp and SMS.
Those looking for great social networking platforms should ensure that they have the features mentioned above, that will enhance their experiences.